{"title":"New Era 9FIFTY","description":"\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"font-size: 14.0pt; line-height: 115%;\"\u003eThe\u003c\/span\u003e\u003cspan style=\"font-size: 14.0pt; line-height: 115%;\"\u003e 9FIFTY is New Eras classic snapback style that mimics the shape of the 59FIFTY.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"edmonton-oilers-new-era-navy-script-9fifty-snapback-hat","title":"Edmonton Oilers New Era Navy Script 9FIFTY Snapback Hat","description":"\u003cp\u003eShow your team pride with the Edmonton Oilers New Era Navy Script 9FIFTY Snapback Hat. With a high crown construction and an adjustable snapback closure, this hat is perfect for watching the game or showing support around town.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":45154065580192,"sku":"197212775533","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/6925\/1488\/files\/Edmonton-Oilers-New-Era-950-Snapback-Script-Navy_3.jpg?v=1689364176"},{"product_id":"edmonton-oilers-new-era-sky-blue-9fifty-snapback-hat","title":"Edmonton Oilers New Era Sky Blue 9FIFTY Snapback Hat","description":"\u003cp\u003e\u003cspan\u003eOilers fans like you need the right gear to adequately express your passion for the team even on the days when you're not in the stadium. Top off your outfit next time with this bold Team Basic 9FIFTY adjustable snapback hat from New Era. It \u003c\/span\u003e\u003cspan\u003efeatures an embroidered \u003c\/span\u003e\u003cspan\u003eEdmonton Oilers logo on the crown. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":50016868925600,"sku":"198357394788","price":49.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/6925\/1488\/files\/Edmonton-Oilers-New-Era-9FIFTY-Sky-Blue-Snapback-Hat_74d4bfcd-08d8-4415-a599-3823ba9596c7.jpg?v=1715714667"},{"product_id":"edmonton-oilers-new-era-blue-9fifty-mesh-snapback-hat","title":"Edmonton Oilers New Era Blue 9FIFTY Mesh Snapback Hat","description":"\u003cp\u003eRepresent your favorite hockey team in style with the New Era Edmonton Oilers Snapback Hat. Featuring a blue, mesh design with the Oilers logo proudly displayed on the front, this hat is perfect for any hockey fan. It's also lightweight and adjustable, perfect for any game day activity.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":50119265747104,"sku":"197882210303","price":49.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/6925\/1488\/files\/Edmonton-Oilers-New-Era-9FIFTY-Royal-Blue-Meshback-Snapback_2.jpg?v=1715976553"},{"product_id":"edmonton-oilers-new-era-stone-color-pack-9fifty-snapback-hat","title":"Edmonton Oilers New Era Stone Color Pack 9FIFTY Snapback Hat","description":"\u003cp\u003eEdmonton Oilers New Era Stone Color Pack 9FIFTY Snapback Hat\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":51496307130528,"sku":"198357649444","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/6925\/1488\/files\/Edmonton-Oilers-New-Era-Stone-Color-Pack-9FIFTY-Snapback-Hat_4.jpg?v=1729206037"},{"product_id":"edmonton-oilers-new-era-blue-corduroy-throwback-9fifty-snapback-hat","title":"Edmonton Oilers New Era Blue Corduroy Throwback 9FIFTY Snapback Hat","description":"\u003cp\u003eElevate your game day look with the Edmonton Oilers New Era Blue Corduroy 9FIFTY Snapback Hat. Crafted with a stylish corduroy design, this hat features a 9FIFTY snapback closure for a comfortable and adjustable fit!\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":51651668115820,"sku":"198358744322","price":49.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/6925\/1488\/files\/Edmonton-Oilers-New-Era-Blue-Corduroy-9FIFTY-Snapback-Hat-01_e6baf18f-627c-4e4e-b80e-cafb2473270c.jpg?v=1728585903"},{"product_id":"edmonton-oilers-new-era-blue-white-distressed-9fifty-a-frame-snapback-hat","title":"Edmonton Oilers New Era Blue \u0026 White Distressed Throwback 9FIFTY A-Frame Snapback Hat","description":"\u003cp\u003eStay on top of the game with the Edmonton Oilers New Era Blue \u0026amp; White Distressed 9FIFTY A-Frame Snapback Hat. Featuring a unique distressed design, this hat is both stylish and functional. Show your team pride while staying cool and comfortable!\u003c\/p\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":51651767042412,"sku":"198359340943","price":49.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/6925\/1488\/files\/Edmonton-Oilers-New-Era-Blue-_-White-Distressed-9FIFTY-A-Frame-Snapback-Hat-01.jpg?v=1728592754"},{"product_id":"edmonton-oilers-new-era-black-turtle-island-9fifty-snapback-hat","title":"Edmonton Oilers New Era Black Turtle Island 9FIFTY Snapback Hat","description":"\u003cp\u003eThis Edmonton Oilers New Era 9FIFTY Snapback Hat is a stylish and official way to show your team spirit. Crafted with a high crown and a flat brim, this snapback cap provides unbeatable comfort and a timeless look.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis logo was created in collaboration with Edmonton designer and artist Lance Cardinal of Bigstone Cree First Nations, and features the Oilers logo incorporated into the body of a turtle, which in Cree lore represents creation, wisdom and spirituality. The turtle is also a reference to \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003eTurtle Island\u003c\/em\u003e\u003cspan\u003e, the land mass upon which all 32 NHL teams compete. The stylized eagle feathers represent one of the highest honours that can be bestowed in Cree culture, in traditionally significant colours representing air, water, fire and earth.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAll proceeds from the purchase of this item will be donated to the Edmonton Oilers Community Foundation for specific assignment to Indigenous organizations of Northern Alberta. For more information on these organizations, please visit the \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.nhl.com\/oilers\/eocf\/\" data-mce-href=\"https:\/\/www.nhl.com\/oilers\/eocf\/\"\u003eEdmonton Oilers Community Foundation website\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eThis item is excluded from all discounts.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":51673630277996,"sku":"198758590819","price":49.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/6925\/1488\/files\/EdmontonOilersNewEraBlackTurtleIsland9FIFTYSnapbackHat_4.jpg?v=1730415554"},{"product_id":"edmonton-oilers-youth-new-era-blue-turtle-island-9fifty-snapback-hat","title":"Edmonton Oilers Youth New Era Blue Turtle Island 9FIFTY Snapback Hat","description":"\u003cp\u003eThis Edmonton Oilers New Era 9FIFTY Snapback Hat is a stylish and official way to show your team spirit. Crafted with a high crown and a flat brim, this snapback cap provides unbeatable comfort and a timeless look.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis logo was created in collaboration with Edmonton designer and artist Lance Cardinal of Bigstone Cree First Nations, and features the Oilers logo incorporated into the body of a turtle, which in Cree lore represents creation, wisdom and spirituality. The turtle is also a reference to \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003eTurtle Island\u003c\/em\u003e\u003cspan\u003e, the land mass upon which all 32 NHL teams compete. The stylized eagle feathers represent one of the highest honours that can be bestowed in Cree culture, in traditionally significant colours representing air, water, fire and earth.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":51675604681068,"sku":"198757903757","price":44.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/6925\/1488\/files\/TI-950-blue-02.jpg?v=1730844806"},{"product_id":"edmonton-oilers-new-era-dia-de-los-muertos-day-of-the-dead-black-purple-9fifty-snapback-hat","title":"Edmonton Oilers New Era Dia de los Muertos (Day of the Dead) Black \u0026 Purple 9FIFTY Snapback Hat","description":"\u003cp\u003eEdmonton Oilers New Era Dia de los Muertos (Day of the Dead) Black \u0026amp; Purple 9FIFTY Snapback Hat\u003c\/p\u003e\n\u003cp\u003eThe Oilers Dia de los Muertos logos were designed by Cristoval Castillon, Design Lead, OEG Sports \u0026amp; Entertainment.\u003c\/p\u003e\n\u003cp\u003e\"I’ve always wanted to bring a little bit of Mexican representation to the Oilers and with our Dia de los Muertos game, I found an opportunity to highlight aspects of the traditional holiday such as the calaca – the skeletal figure featured on the main crest of the Oilers Dia de los Muertos jersey – most popular in modern Day of the Dead costumes and decorations,\" Castillon said.\u003c\/p\u003e\n\u003cp\u003e\"The main crest is flanked on the left shoulder of the jersey by our friend Hunter the Lynx, who adorns a quetzal feathered headdress once worn by those in high power, along with their deities, within ancient Aztec civilization. The 'Petroleros' logo sits upon the right shoulder adorned with bright sunflowers and marigolds which are highly symbolic of Mexico.\u003c\/p\u003e\n\u003cp\u003e\"I hope this night brings joy to those within the Edmonton Mexican, Hispanic and Latin communities, and those who just love celebrating along with us! ¡Oilé, Oilé, Oilé!\"\u003c\/p\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":51686707888492,"sku":"198760330250","price":59.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/6925\/1488\/files\/Edmonton-Oilers-New-Era-Dia-de-los-Muertos-_Day-of-the-Dead_-Black-_-Purple-9FIFTY-Snapback-Hat-02.jpg?v=1736455600"},{"product_id":"edmonton-oilers-new-era-dia-de-los-muertos-day-of-the-dead-chrome-9fifty-snapback-hat","title":"Edmonton Oilers New Era Dia de los Muertos (Day of the Dead) Chrome 9FIFTY Snapback Hat","description":"\u003cp\u003eEdmonton Oilers New Era Dia de los Muertos (Day of the Dead) Chrome 9FIFTY Snapback Hat \u003c\/p\u003e\n\u003cp\u003eThe Oilers Dia de los Muertos logos were designed by Cristoval Castillon, Design Lead, OEG Sports \u0026amp; Entertainment.\u003c\/p\u003e\n\u003cp\u003e\"I’ve always wanted to bring a little bit of Mexican representation to the Oilers and with our Dia de los Muertos game, I found an opportunity to highlight aspects of the traditional holiday such as the calaca – the skeletal figure featured on the main crest of the Oilers Dia de los Muertos jersey – most popular in modern Day of the Dead costumes and decorations,\" Castillon said.\u003c\/p\u003e\n\u003cp\u003e\"The main crest is flanked on the left shoulder of the jersey by our friend Hunter the Lynx, who adorns a quetzal feathered headdress once worn by those in high power, along with their deities, within ancient Aztec civilization. The 'Petroleros' logo sits upon the right shoulder adorned with bright sunflowers and marigolds which are highly symbolic of Mexico.\u003c\/p\u003e\n\u003cp\u003e\"I hope this night brings joy to those within the Edmonton Mexican, Hispanic and Latin communities, and those who just love celebrating along with us! ¡Oilé, Oilé, Oilé!\"\u003c\/p\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":51686710182252,"sku":"198760330281","price":59.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/6925\/1488\/files\/Edmonton-Oilers-New-Era-Dia-de-los-Muertos-_Day-of-the-Dead_-Chrome-9FIFTY-Snapback-Hat-02.jpg?v=1736455755"},{"product_id":"edmonton-oil-kings-youth-new-era-red-9fifty-snapback-hat","title":"Edmonton Oil Kings Youth New Era Red 9FIFTY Snapback Hat","description":"\u003cp\u003eIntroducing the Edmonton Oil Kings Youth New Era Red 9FIFTY Snapback Hat, the perfect accessory for young fans. Made by New Era, this hat features the iconic 9FIFTY snapback style in a vibrant red color. Show your support for the Oil Kings while staying on trend with this stylish and comfortable hat.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":51908388651372,"sku":"198759216602","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/6925\/1488\/files\/Edmonton-Oil-Kings-Youth-New-Era-Red-9FIFTY-Snapback-Hat-02.jpg?v=1743008385"},{"product_id":"edmonton-oil-kings-new-era-red-9fifty-snapback-hat","title":"Edmonton Oil Kings New Era Red \u0026 Blue 9FIFTY Snapback Hat","description":"\u003cp\u003eDesigned for ultimate comfort and style, the Edmonton Oil Kings New Era Red 9FIFTY Snapback Hat is the perfect accessory for any fan of the team. Show your support for the Oil Kings with this must-have headwear.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":51908431249772,"sku":"198759216565","price":44.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/6925\/1488\/files\/Edmonton-Oil-Kings-New-Era-Red-9FIFTY-Snapback-Hat-03.jpg?v=1743009376"},{"product_id":"edmonton-oil-kings-new-era-royal-alternate-9fifty-snapback-hat","title":"Edmonton Oil Kings New Era Royal Alternate 9FIFTY Snapback Hat","description":"\u003cp\u003eGet ready to represent your favorite team in style with the Edmonton Oil Kings New Era Royal Alternate 9FIFTY Snapback Hat. This hat features a sleek royal blue design, perfect for avid fans.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":51908438753644,"sku":"198758780678","price":44.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/6925\/1488\/files\/Edmonton-Oil-Kings-New-Era-Royal-Alternate-9FIFTY-Snapback-Hat-03.jpg?v=1743009201"},{"product_id":"edmonton-oilers-new-era-light-denim-9fifty-mesh-snapback-hat","title":"Edmonton Oilers New Era Light Denim 9FIFTY Mesh Snapback Hat","description":"\u003cp\u003eThe Edmonton Oilers Light \u003cspan\u003eDenim \u003c\/span\u003e9\u003cspan\u003eFIFTY Mesh Snapback features an embroidered Oilers logo at the front panels with an adjustable snapback closure at the rear and a grey undervisor.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":51962562543980,"sku":"198579703740","price":50.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/6925\/1488\/files\/Edmonton-Oilers-New-Era-Light-Denim-9FIFTY-Mesh-Snapback-Hat_1.jpg?v=1744228542"},{"product_id":"edmonton-oilers-new-era-color-pack-lavender-purple-a-frame-9fifty-snapback-hat","title":"Edmonton Oilers New Era Color Pack Lavender Purple 9FIFTY A-Frame Snapback Hat","description":"\u003cp\u003e\u003cspan\u003eThe Edmonton Oilers Lavender \u003c\/span\u003e9\u003cspan\u003eFIFTY A-Frame Snapback features an embroidered Oilers logo at the front panels. 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Show off your team spirit with this stylish and adjustable hat. Perfect for young fans, it offers a comfortable fit and bold colors that will make you stand out at any game or event.\u003c\/p\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":52797831348588,"sku":"198975113389","price":46.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/6925\/1488\/files\/Edmonton-Oilers-Youth-New-Era-White-_-BluE-Paint-9FIFTY-Snapback-Hat_1.jpg?v=1761679252"},{"product_id":"edmonton-oilers-new-era-blue-banner-9fifty-mesh-snapback-hat","title":"Edmonton Oilers New Era Blue Banner 9FIFTY Mesh Snapback Hat","description":"\u003cp\u003eThe Edmonton Oilers New Era Blue Banner 9FIFTY Mesh Snapback \u003cspan\u003efeatures an embroidered Oilers logo at the front panels with an adjustable snapback closure at the rear and a grey undervisor.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":52797834232172,"sku":"198975144413","price":47.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/6925\/1488\/files\/EdmontonOilersNewEraBlueBanner9FIFTYMeshSnapbackHat_1.jpg?v=1763162153"},{"product_id":"edmonton-oilers-new-era-white-blue-paint-9fifty-snapback-hat","title":"Edmonton Oilers New Era White \u0026 Blue Paint 9FIFTY Snapback Hat","description":"\u003cp\u003eThe Edmonton Oilers New Era White \u0026amp; Blue Paint 9FIFTY Snapback \u003cspan\u003efeatures an embroidered Oilers logo at the front panels with an adjustable snapback closure at the rear and a grey undervisor.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":52797834887532,"sku":"198975151046","price":50.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/6925\/1488\/files\/Edmonton-Oilers-New-Era-White-_-Blue-Paint-9FIFTY-Snapback-Hat_1.jpg?v=1761679187"},{"product_id":"edmonton-oilers-new-era-grey-wool-throwback-low-profile-9fifty-snapback-hat","title":"Edmonton Oilers New Era Grey Wool Throwback Low Profile 9FIFTY Snapback Hat","description":"\u003cp\u003e\u003cspan\u003eThe Edmonton Oilers Heather Gray Wool Low Profile \u003c\/span\u003e9\u003cspan\u003eFIFTY snapback features a faux leather applique Oilers logo at the front panels against a wool fabrication throughout the cap. Additional details include a conference patch at the right-wear side, an NHL pin at the front, and a script wordmark above an adjustable snapback closure at the rear.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"New Era","offers":[{"title":"Default Title","offer_id":52797837246828,"sku":"198975149555","price":54.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0559\/6925\/1488\/files\/Edmonton-Oilers-New-Era-Grey-Wool-Throwback-Low-Profile-9FIFTY-Snapback-Hat-03.jpg?v=1763145885"},{"product_id":"edmonton-oilers-new-era-black-9fifty-snapback-hat-black-white-logo","title":"Edmonton Oilers New Era Black 9FIFTY Snapback Hat - Black\/White Logo","description":"\u003cp\u003eElevate your Oilers fandom with this New Era 9FIFTY Snapback Hat! 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